{"product_id":"deamati-purple-shampoo","title":"DEAMATI Purple Shampoo","description":"\u003cp data-section-id=\"1oxsvd7\" class=\"PDq2pG_selectionAnchorContainer\"\u003eDescription\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-section-id=\"909eyl\"\u003eDEAMATI Purple Shampoo\u003c\/p\u003e\n\u003cp data-section-id=\"19h1v74\"\u003eNeutralizes Brassiness • Brightens Blonde \u0026amp; Silver Hair\u003c\/p\u003e\n\u003cp\u003eKeep blonde, gray, silver, and highlighted hair looking vibrant with DEAMATI Purple Shampoo. Its professional sulfate-balanced cleansing system gently removes buildup while violet pigments help reduce unwanted yellow and brassy tones.\u003c\/p\u003e\n\u003cp\u003eEnriched with botanical extracts, hydrolyzed proteins, panthenol, niacinamide, and conditioning ingredients, it leaves hair feeling soft, smooth, healthy, and brilliantly bright after every wash.\u003c\/p\u003e\n\u003cp data-section-id=\"5y7puq\"\u003eBenefits\u003c\/p\u003e\n\u003cp\u003e✔ Neutralizes yellow and brassy tones\u003c\/p\u003e\n\u003cp\u003e✔ Brightens blonde, gray and silver hair\u003c\/p\u003e\n\u003cp\u003e✔ Cleanses without over-drying\u003c\/p\u003e\n\u003cp\u003e✔ Helps strengthen damaged hair\u003c\/p\u003e\n\u003cp\u003e✔ Adds softness and shine\u003c\/p\u003e\n\u003cp\u003e✔ Suitable for color-treated hair\u003c\/p\u003e\n\u003cp data-section-id=\"ndroi4\"\u003eSuitable For\u003c\/p\u003e\n\u003cp\u003e• Blonde Hair\u003c\/p\u003e\n\u003cp\u003e• Gray Hair\u003c\/p\u003e\n\u003cp\u003e• Silver Hair\u003c\/p\u003e\n\u003cp\u003e• Highlighted Hair\u003c\/p\u003e\n\u003cp\u003e• Color-Treated Hair\u003c\/p\u003e\n\u003cp data-section-id=\"ynots3\"\u003eSize\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e8 fl oz \/ 236 mL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-section-id=\"1nnkyb4\"\u003eDirections\u003c\/p\u003e\n\u003cp\u003eMassage into wet hair until a rich lather forms.\u003c\/p\u003e\n\u003cp\u003eLeave on for 2–5 minutes depending on the desired toning effect.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eUse 1–2 times per week or as needed.\u003c\/p\u003e\n\u003cp\u003eFollow with your favorite DEAMATI conditioner.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp data-section-id=\"11cykfw\" class=\"PDq2pG_selectionAnchorContainer\"\u003eIngredients (INCI)\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAqua (Water), Cocamidopropyl Betaine, Sodium Lauroyl Sulfoacetate, Sodium Cocoyl Isethionate, Glycerin, PEG-7 Glyceryl Cocoate, PEG-150 Distearate, Panthenol, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Hydrolyzed Rice Protein, Biotin, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Potassium Sorbate, Disodium EDTA, Citric Acid, Phenoxyethanol, Essential Oil, Acid Violet 43 (CI 60730).\u003c\/p\u003e","brand":"DEAMATI","offers":[{"title":"Default Title","offer_id":53733667340601,"sku":"DM-PS-08","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/5091\/8969\/files\/Shampoo_purple1.png?v=1784561405","url":"https:\/\/deamati.com\/products\/deamati-purple-shampoo","provider":"DEAMATI","version":"1.0","type":"link"}